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Yves Behar

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#Tags
Our principal role as designers is to accelerate new ideas and the adoption of new ideas. - Yves Behar
#Ideas
#New Ideas
#New
#Principal
#Role
For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. - Yves Behar
#About
#Being The Best
#Best
#Me
#Partner
I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. - Yves Behar
#Age
#Believe
#Design
#Golden
#Influence
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. - Yves Behar
#Apple
#Design
#Okay
#Ready
#Task
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' - Yves Behar
#Aim
#Beautiful
#Design
#Important
#Say
I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change. - Yves Behar
#Change
#Society
#Time
#War
#Way
Consumers want products that tell stories, have magic, and inspire. - Yves Behar
#Consumers
#Inspire
#Magic
#Tell
#Want
What got me really excited about Tylko is the fact that it bridges the gap between tradition and technology. It expands the designer's ability to create a language, to create ideas, to create a set of proportions, a set of details, and to apply those across a really wide range of applications. - Yves Behar
#Ability
#Details
#Ideas
#Me
#Technology
Steve Jobs changed my life. He also changed the life of every designer. - Yves Behar
#Changed
#Every
#He
#Life
#My Life
Design needs a new relationship with the world, one that is more focused on our planet's needs. - Yves Behar
#Design
#More
#New
#Relationship
#World
The Swiss can be very difficult. - Yves Behar
#Difficult
#Swiss
#Very
I have been working with Hive, part of British Gas, on reinventing the thermostat. Now you can control your heating at the press of a button on your phone. As I say, design should permeate every part of society. - Yves Behar
#Control
#Design
#Now
#Phone
#Say
#Society
I know it's a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish parents but I've very much grown up in San Francisco. I have a European sense of aesthetic, but I'm also deeply steeped in the notion of change and entrepreneurship that is associated with Silicon Valley. - Yves Behar
#Change
#Myself
#Parents
#Valley
#World
I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven. - Yves Behar
#Business
#Design
#Future
#Good
#I Am
#Support
I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone. - Yves Behar
#Design
#Everyone
#Good
#Just
#Technology
Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life. - Yves Behar
#Always
#Design
#Life
#Technology
#Time
It's not about putting a speaker in a chair or putting a TV in a bed. That's not how technology and the home intersect. For me, it's about sensors, about the home knowing where you are. - Yves Behar
#Bed
#Chair
#Home
#Me
#Technology
Advertising is the price companies pay for being unoriginal. - Yves Behar
#Advertising
#Being
#Pay
#Price
I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. - Yves Behar
#Future
#I Am
#Opportunity
#Technology
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. - Yves Behar
#Innovation
#Look
#Money
#New
#Technology
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm. - Yves Behar
#Calm
#Find
#Mind
#Peace Of Mind
#Peace
I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' - Yves Behar
#Design
#Life
#Love
#Myself
#Teen
Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery. - Yves Behar
#Change
#Discovery
#Green
#Improvement
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