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Leo Burnett
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
- Leo Burnett
#Advertising
#Dishonesty
#Issue
#Moral
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
- Leo Burnett
#About
#Far
#Good
#I Have Learned
#Speech
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
- Leo Burnett
#Advertising
#Here
#How
#People
#Will
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
- Leo Burnett
#Business
#Turn
#Writing
#Your
#Yourself
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
- Leo Burnett
#Advertising
#Dreams
#Line
#Product
#Work
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
- Leo Burnett
#Best
#Business
#Fun
#Ideas
#Spirit
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
- Leo Burnett
#Ability
#Advertising
#Business
#Heart
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
- Leo Burnett
#Bad
#Fool
#Good
#Hands
#I Have Learned
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
- Leo Burnett
#Hard
#Only
#Smart
#Soft
#Stupid
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
- Leo Burnett
#Advertising
#Boring
#Death
#I Am
#People
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
- Leo Burnett
#Easy
#Ideas
#Making Mistakes
#Mistakes
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett
#Advertising
#Creation
#New
#Words
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett
#Advertising
#Good
#Information
#Mind
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
- Leo Burnett
#Fun
#Look
#Make
#Memorable
#Simple
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
- Leo Burnett
#Curiosity
#Great
#Life
#People
#Secret
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
- Leo Burnett
#Mud
#Reach For The Stars
#Reach
#Stars
What helps people, helps business.
- Leo Burnett
#Business
#Helps
#Leadership
#People
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