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Leo Bogart
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
- Leo Bogart
#Advertising
#Great
#Recognition
#Success
In my opinion, fun is what makes advertising successful.
- Leo Bogart
#Advertising
#Fun
#Opinion
#Successful
Advertisements may be evaluated scientifically; they cannot be created scientifically.
- Leo Bogart
#Cannot
#Created
#May
#Scientifically
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