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John Quelch
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#Tags
The opinions of a convenience sample... may not represent all users.
- John Quelch
#Convenience
#May
#Opinions
#Represent
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.
- John Quelch
#About
#Brand
#Stand
#Talking
#Whether
The FTC doesn't regulate political speech.
- John Quelch
#Political Speech
#Political
#Speech
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
- John Quelch
#Business
#Day
#Long
#Vision
#Wisdom
It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers.
- John Quelch
#Business
#Country
#Reputation
#School
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
- John Quelch
#Consumer
#Early
#More
#Research
#Trying
Consumer behaviour changes in a glacial fashion.
- John Quelch
#Behaviour
#Changes
#Consumer
#Fashion
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.
- John Quelch
#Free
#New
#News
#Value
#Waiting
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
- John Quelch
#Better
#Consumer
#Cozy
#Together
#Will
Understanding place is critical to achieving corporate growth.
- John Quelch
#Critical
#Growth
#Place
#Understanding
If there is cultural imperialism, it is definitely American.
- John Quelch
#American
#Definitely
#Imperialism
The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.
- John Quelch
#Congress
#Game
#Image
#Succeed
#Without
Paying extra for prime placement can often pay off.
- John Quelch
#Off
#Often
#Pay
#Placement
#Prime
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
- John Quelch
#Conservative
#More
#Serious
#Time
#Will
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
- John Quelch
#Complicated
#More
#Reputation
#Say
#Way
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
- John Quelch
#Brand
#More
#Starbucks
#Time
#Top
Ease of navigation is important in both physical and virtual space.
- John Quelch
#Important
#Navigation
#Space
#Virtual
If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.
- John Quelch
#Company
#Endorsement
#Like
#Power
#Value
There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.
- John Quelch
#Bad
#Famous
#Never
#School
#See
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
- John Quelch
#Doing
#Family
#Fear
#Medical
#Smoking
View health as an investment, not an expense.
- John Quelch
#Expense
#Health
#Investment
#View
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