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John Battelle
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When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spread in orders of ten, first thousands, then millions, then hundreds of millions of pages - and on it went, to the billions it now encompasses.
- John Battelle
#Digital
#First
#Now
#Society
#Web
In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data delivered through Google Now.
- John Battelle
#Experience
#Real
#Search
#Time
#World
As the border between physical and digital gets more permeable, a new kind of literacy emerges. And that literacy is built on a foundation of code - whether it's the codes of letters and words, or the code of bits and algorithms.
- John Battelle
#Digital
#Foundation
#More
#New
#Words
I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end of my freshman year - almost 20 years ago - I was on an IBM PC. Then, in 1984, I found the Mac, and I never looked back.
- John Battelle
#Adult
#Back
#End
#Life
#Never
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.
- John Battelle
#Media
#Music
#Own
#Silver
#World
We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.
- John Battelle
#Home
#Internet
#Real
#Technology
#World
In the past, Google has used teams of humans to 'read' its street address images - in essence, to render images into actionable data. But using neural network technology, the company has trained computers to extract that data automatically - and with a level of accuracy that meets or beats human operators.
- John Battelle
#Computers
#Past
#Street
#Technology
I'll admit it: I'm one of those people who has a Google News alert set for my own name.
- John Battelle
#Google
#My Own
#Name
#News
#People
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better.
- John Battelle
#Better
#Data
#Life
#Service
#Yourself
Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at a corner market in New York City.
- John Battelle
#City
#Comfortable
#Data
#New
#World
Bill Gates has become the patron saint of philanthropy and the poster child of rebirth, and from what I can tell, rightly so.
- John Battelle
#Become
#Child
#I Can
#Philanthropy
#Tell
When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole - it creates an engaging experience. We don't dip in and out of an episode of 'Game of Thrones,' after all - we take it in as a whole. Why have we abandoned this concept when it comes to publications, simply because they exist online?
- John Battelle
#Experience
#Game
#Good
#Media
#Time
In a world lit by data, street corners are painted with contextual information, automobiles can navigate autonomously, thermostats respond to patterns of activity, and retail outlets change as rapidly (and individually) as search results from Google.
- John Battelle
#Change
#Data
#Information
#Search
#World
The home phone is relatively cheap, incredibly reliable, and - if you buy the right phone - will work for years without replacement. Oh, and far as I can tell, a home phone won't give you brain cancer. In a perfect world, the hard line should have become a platform for building out an entire app ecosystem for the home. And yet... it didn't.
- John Battelle
#Brain
#Building
#Home
#Perfect
#Work
#World
Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.
- John Battelle
#Google
#More
#Nest
#Smoke
#Valuable
I started my career as a liberal arts major from Berkeley, wrote about enterprise IT for a few years, then followed my passion for the digital narrative into graduate school as well (also at Berkeley, the Oxford of the West or, perhaps, the Harvard - sorry Stanford!). My first project out of grad school was 'Wired' magazine.
- John Battelle
#Digital
#First
#Passion
#Project
#School
When documents were analog, they were protected by government laws against unreasonable search and seizure. When they live in the cloud... the ground is shifting.
- John Battelle
#Cloud
#Government
#Ground
#Live
#Search
We all know the future is mobile, right? And the iPhone and iPad are Perfect Expressions of Beauty, Ideal Combinations of Form and Function. Except they're Not.
- John Battelle
#Beauty
#Future
#iPhone
#Know
#Perfect
The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate... and eventually, a Facebook emerges.
- John Battelle
#Award
#Beauty
#Innovation
#Launch
#Win
Drones ply the liminal space between the physical and the digital - pilots fly them, but aren't in them. They are versatile and fascinating objects - the things they can do range from the mundane (aerial photography) to the spectacular - killing people, for example.
- John Battelle
#Digital
#Drones
#Fly
#People
#Space
Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed to the idea that money no longer comes with the friction it once had.
- John Battelle
#Bitcoin
#Money
#New
#Us
#Way
Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.
- John Battelle
#Dreams
#Google
#Infrastructure
#Reality
Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail with our private utterances.
- John Battelle
#Email
#Government
#Service
#Today
#Trust
Ideally, content should be shared, mixed, mashed, and reposted - it wants to flow through the Internet like water. This was the point of RSS, after all - a technology that has actually been declared dead more often than the lowly display banner.
- John Battelle
#Dead
#Flow
#Internet
#Technology
#Water
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