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Jerry Greenfield
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#Tags
If your support the community, they will support you.
- Jerry Greenfield
#Community
#Support
#Will
#You
#Your
One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.
- Jerry Greenfield
#Free
#Great Things
#Great
#Me
#Things
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
- Jerry Greenfield
#Business
#Legal
#Limits
#Money
#World
Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.
- Jerry Greenfield
#Business
#Environmental
#Look
#Start
Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.
- Jerry Greenfield
#Believe
#Difficult
#Doing
#Money
#Reason
When you are led by values, it doesn't cost your business, it helps your business.
- Jerry Greenfield
#Business
#Cost
#Led
#Values
#Your
If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.
- Jerry Greenfield
#Innovation
#Mind
#Opportunity
#Process
Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
- Jerry Greenfield
#Business
#Caring
#Environmental
#Money
I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.
- Jerry Greenfield
#Best
#Good
#Happy
#Ice Cream
#Long
Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.
- Jerry Greenfield
#Day
#Doing
#People
#Reason
#World
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
- Jerry Greenfield
#Bottom
#Community
#How
#Money
#Success
Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
- Jerry Greenfield
#Business
#Face
#Global Warming
#Needs
It's good to stand for something, to believe in something and base your business on values.
- Jerry Greenfield
#Believe
#Business
#Good
#Stand
#Values
It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
- Jerry Greenfield
#Big
#High
#Life
#Rare
#Social
Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.
- Jerry Greenfield
#Environmental
#Look
#Quality
#Time
One out of every 100 families in Vermont was a part owner of Ben and Jerry's.
- Jerry Greenfield
#Ben
#Every
#Out
#Owner
#Vermont
Recycling, packaging, businesses are changing all of those things because that's what consumers want.
- Jerry Greenfield
#Packaging
#Recycling
#Things
#Want
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
- Jerry Greenfield
#Caring
#Eating
#Food
#People
#Perfect
#Way
Business can be a source of progressive change.
- Jerry Greenfield
#Business
#Change
#Progressive
#Source
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