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Frank Luntz
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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
- Frank Luntz
#Communication
#Ideology
#Together
#Work
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
- Frank Luntz
#Communication
#Seen
#Think
#Up
#Worst
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
- Frank Luntz
#Bag
#Care
#Communication
#Success
#Way
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
- Frank Luntz
#Anger
#Communication
#Pain
#Regret
We as Americans assume that big companies are bad, and big power companies are even worse.
- Frank Luntz
#Bad
#Big
#Even
#Power
#Worse
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
- Frank Luntz
#Behind
#Execution
#Principles
#Product
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
- Frank Luntz
#Decide
#Look
#Passion
#People
#Sound
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
- Frank Luntz
#Being
#Good
#More
#Passion
#Unhappy
Politics is gut; commercials are gut.
- Frank Luntz
#Commercials
#Gut
#Politics
Sound science must be our guide in choosing which problems to tackle and how to approach them.
- Frank Luntz
#Guide
#How
#Problems
#Science
#Sound
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
- Frank Luntz
#Because
#Explained
#Need
#Open
#Winner
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
- Frank Luntz
#Environment
#Say
#Suspicion
#Whatever
Some people call it global warming; some people call it climate change. What is the difference?
- Frank Luntz
#Change
#Climate
#Global Warming
#People
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
- Frank Luntz
#Right Person
#Service
#The Right Thing
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
- Frank Luntz
#Emotion
#Love
#Nothing
#Rational
#Wrong
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
- Frank Luntz
#Change
#Feel
#I Am
#I Can
#Life
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
- Frank Luntz
#Dry
#More
#Recitation
#Story
#Truth
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
- Frank Luntz
#I Am
#Political
#Politics
#Pressure
#Say
The way you communicate an idea is different than the way you communicate a product.
- Frank Luntz
#Communication
#Different
#Product
#Way
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