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David Ogilvy
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- David Ogilvy
#Age
#Life
#Long Life
#Long
#Secret
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
- David Ogilvy
#Advertising
#Doctor
#Life
#Relationship
A good advertisement is one which sells the product without drawing attention to itself.
- David Ogilvy
#Attention
#Drawing
#Good
#Product
#Which
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
- David Ogilvy
#Aim
#Ball
#Company
#Out
#Park
The advertisers who believe in the selling power of jingles have never had to sell anything.
- David Ogilvy
#Anything
#Believe
#Never
#Power
#Selling
Leaders grasp nettles.
- David Ogilvy
#Grasp
#Leaders
#Leadership
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- David Ogilvy
#Believe
#Good
#Living
#Product
#Tongue
The consumer isn't a moron; she is your wife.
- David Ogilvy
#Business
#Consumer
#She
#Wife
#Your
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
- David Ogilvy
#Day
#Every Day
#Language
#Me
#Rules
Advertising is only evil when it advertises evil things.
- David Ogilvy
#Advertising
#Evil
#Only
#Things
Our business is infested with idiots who try to impress by using pretentious jargon.
- David Ogilvy
#Business
#Idiots
#Impress
#Jargon
#Try
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
- David Ogilvy
#Business
#Create
#Modern
#Useless
#World
The more informative your advertising, the more persuasive it will be.
- David Ogilvy
#Advertising
#More
#Persuasive
#Will
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
- David Ogilvy
#Family
#Never
#Own
#Want
#Wife
If it doesn't sell, it isn't creative.
- David Ogilvy
#Business
#Creative
#Sell
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
- David Ogilvy
#Average
#Body
#Copy
#People
#Your
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
- David Ogilvy
#Aim
#Better
#Look
#People
#Routine
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
- David Ogilvy
#Coming
#Lamp
#Rather
#Research
#Support
Never stop testing, and your advertising will never stop improving.
- David Ogilvy
#Advertising
#Never Stop
#Never
#Will
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
- David Ogilvy
#Advertising
#Campaign
#Night
#Ship
#Will
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
- David Ogilvy
#Enemy
#Ignore
#People
#Research
#Who
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
- David Ogilvy
#Become
#Company
#Giants
#People
#Us
The best ideas come as jokes. Make your thinking as funny as possible.
- David Ogilvy
#Best
#Funny
#Ideas
#Possible
#Thinking
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