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David Droga
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#Tags
You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
- David Droga
#Grow
#Loyalty
#Opportunity
#Success
Do something great that you really believe is great.
- David Droga
#Believe
#Great
#Really
#Something
#You
We work in an industry where people invent technology to avoid what we create.
- David Droga
#Avoid
#Create
#People
#Technology
#Work
Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.
- David Droga
#Cool
#People
#Work
#Young People
#Young
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
- David Droga
#Behavior
#Campaign
#Care
#Mind
#Start
One day, when I have advertising out of my system, I want to be Prime Minister of Australia.
- David Droga
#Advertising
#Australia
#Day
#One Day
There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.
- David Droga
#People
#Rules
#Speak
#Way
#Will
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.
- David Droga
#Creativity
#Good
#Pollution
#Support
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
- David Droga
#Advertising
#Best
#Government
#World
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
- David Droga
#Build
#Place
#Talk
#Trying
#World
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
- David Droga
#Boss
#Idiot
#Opinion
#Respect
#Work
I am the most competitive person you will ever meet.
- David Droga
#Competitive
#I Am
#Meet
#Person
#Will
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
- David Droga
#Advertising
#Believe
#I Believe
#Power
I just loved the idea of writing for different personalities all the time.
- David Droga
#Different Personalities
#Loved
#Time
It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.
- David Droga
#Best
#Great
#Laugh
#Look
#Science
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
- David Droga
#Advertising
#First
#Grey
#Job
#Sydney
Just because you can do something, it doesn't mean you need to - restraint is something I admire.
- David Droga
#Admire
#Just Because
#Just
#Mean
#Need
Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
- David Droga
#Advertising
#Great
#Purpose
#Reaction
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.
- David Droga
#Believe
#I Believe
#Ideas
#Thinking
Creativity is a game changer. That's true of society, in advertising and in life.
- David Droga
#Creativity
#Game
#Life
#Society
#True
I think the best way to show appreciation for things going well is to make things better.
- David Droga
#Appreciation
#Best
#Better
#Way
#Well
We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
- David Droga
#Business
#Doing
#More
#Say
#Win
#Work
The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
- David Droga
#Confidence
#Humanity
#Patience
#World
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