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Anita Elberse
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In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.
- Anita Elberse
#Make
#Opposite
#Small
#Strategy
#Think
With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.
- Anita Elberse
#Everything
#Money
#Power
#Success
#Will
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
- Anita Elberse
#Box
#People
#Result
#See
#Turn
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
- Anita Elberse
#Could
#Film
#Innovation
#Over
#Time
Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.
- Anita Elberse
#Ideas
#Long
#Media
#Movies
#New
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.
- Anita Elberse
#Find
#Fun
#Seen
#Talk
#Want
I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.
- Anita Elberse
#Me
#Movies
#Numbers
#Sports
#Time
Most of my colleagues have research awards on the shelf. I have party invites.
- Anita Elberse
#Awards
#Colleagues
#Research
#Shelf
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
- Anita Elberse
#Building
#Lady
#Partnerships
#Strength
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
- Anita Elberse
#Challenges
#First
#Focus
#New
#See
No one disputes that online businesses offer much more variety than their analog counterparts.
- Anita Elberse
#More
#Offer
#Online
#Than
#Variety
The entertainment business remains a business of blockbusters, and increasingly so.
- Anita Elberse
#Business
#Entertainment
#Remains
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.
- Anita Elberse
#Demand
#Limited
#Online
#Shelf
#Space
What you get when you put all your resources behind a product, is you get everyone to join in.
- Anita Elberse
#Behind
#Everyone
#Join
#Product
#Your
If anything, the impact of digital technology is creating bigger brands and bigger superstars.
- Anita Elberse
#Anything
#Creating
#Digital
#Impact
#Technology
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